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How a professional website can attract more customers

Did you know that a professionally designed website will grow a company's business and will reinforce your brand?   A study found that users stay on a website for an average of 10 to 20 seconds and visitors stay longer if they find something of interest during those important seconds and every second counts!

Keep visitors for longer

Several elements help with keeping visitors on your site for longer and to help drive more and better quality traffic.

Bad quality visuals: A websites potential can be held back by using low quality images. To grab users attention, make sure that the visuals are produced by a professional or someone that is handy with a good quality camera.  Using free images off the web can give visitors the wrong impression.

Colour scheme: A strong brand can make all the difference, clashing colours are a distraction for website visitors.  Decide what your brand is and then select a palette to complement it.

Mobile devices: Does your website function on mobile devices?  If not then it's time to get this sorted and as soon as possible, not having a mobile presence means you are losing out on a very large audience.

Slow load times:  If your site takes too long to load, your audiences may get a little impatient and move off to a competitor.  Build a fast website and compress images and files to help with load times and in turn this will improve your sites performance.

Your content

You’ve invested in a media design company to create your new website and it could be the best looking website out there, professionally designed with a fantastic product/services portfolio, great navigation with eye catching graphics, but does it attract new customers?

Getting your website noticed is crucial, it sounds obvious doesn’t it, but quite often there isn’t much wrong with the site itself, but it just sits there being overlooked.  

The most effective way to attract new customers is to improve your website’s placement in search engine rankings, otherwise known as SEO (search engine optimisation). All that is needed is time to produce content and a little bit of flair or if you can’t find the time, employ a social media expert to do this for you.

Here’s some ways to improve your website traffic without being a specialist in SEO:

Social Media

Search engines favour websites that frequently add new content, so choose a platform that allows you update to your site easily and quickly and without any fuss.  

When it comes to social media, one of the key ways to success is providing really good content. It should be interesting so that visitors will want to follow you and come back for more and if this proves effective you have an excellent marketing channel with no monetary expense. Here’s what we advise:

  • Post on a regular basis: consider posting 3 or 4 times a week, or daily if you have a lot to shout about, so that customers can’t forget about you.
  • The best channel: always focus on Facebook and Pinterest, because those drive the most traffic. Website blogs, Twitter and LinkedIn are also important, so do those too!
  • Visuals: posts with images usually get more engagement than those without images.

Create an outstanding blog

Writing a blog that grabs people’s attention is key. You need to deliver useful, valuable or even entertaining material and on a regular basis – that’s 3 or 4 times a week on average and not once a month!  Make sure that you have a title that will catch people’s attention because titles are what sell the content. The right title in blogs will also help in improving your rankings.

We hope that you found our post interesting and informative.  If you'd like more information on how to make your website stand out from the rest, then please get in touch.  We'd be more than happy to talk to you about your business requirements and any concerns that you have with your current website.

Added: 19 Aug 2016 13:40

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